The Chelsea Pensioners were reviewed on this occasion by Sophie, Countess of Wessex.

This historic event is held each year as close to 29 May as possible. This is the birthday of Charles II as well as the day of his restoration as King in 1660. It is also known as  as Oak Apple Day as it recalls the escape of  the future King Charles after the Battle of Worcester (1651) when he hid in an oak tree to avoid capture by parliamentary forces. (For more information see www.chelsea-pensioners.co.uk/founders-day )

Veterans Aid hostel Manager Pat O’Connor said afterwards “They were lovely, they really fitted in with our guys.  For young people to take the time to work and donate the money for Christmas decorations is just fantastic. And what a great job they did!”

With the help of TTV a short film was made of the event for the Prince’s Trust and Veterans Aid, click on the link below to view:

http://www.youtube.com/watch?v=VxyLxj-6H-c

The lyrics of Stand By Me resonate with who we are and what we do” said CEO Dr Dr Milroy. The film was made as a tribute to some of the people who make our work possible and we are delighted to have a ‘bespoke’ version of this wonderful song, by Northfield. So much of what is written about the veterans’ world is gloomy and we want people to know that it needn’t be. Veterans Aid is a place of hope where military humour and support are much in evidence.”

It’s no coincidence that the latest VA/TTV film is called Stand By Me, again featuring the musical talents of Northfield and a series of light-hearted cameos from Sir Terry Wogan, the Lord Mayor of Westminster, a variety of supporters and VA’s own people.

Click here to view the film:

Stand By Me

To find out more about the festival click here

After 60 friends and supporters of the museum had dined amongst the fascinating displays of memorabilia, host and Curator Andrew Wallis gave a whirlwind introduction to some of the most treasured pieces in the collection.

The auction that followed raised £3,000 for the museum, with the final amount totalling at £8,500 thanks to a generous donation from L/Cpl Beharry (who contributed his replica decorations, worn for ceremonial occasions, to the sale).

The talking point of the night however, was the location:

“This is an outstanding venue,” said VA fundraiser Col Geoffrey Cardozo “absolutely unique”.

The Guards Museum is a treasure, tucked away next to Wellington Barracks and the Guards Chapel in Birdcage Walk –  TTV were asked to make a short film on the venue and what it has to offer.

To find out more about holding your event at the guard’s museum, make an enquiry by clicking here

If you have a great venue and are looking to show what you can offer, call TTV to discuss how a video can help: 0207 419 9555

Or email for a quote/ no obligation chat: info@ttvpictures.co.uk.

Look at other TTV video production

Since then the ‘mutually beneficial relationship’ referred to has indeed been maintained and earlier this week we were back working on VA’s most recent venture; a film covering addiction within the armed services.

The piece saw TTV Pictures in Bournemouth for an interview with a former bomb disposal veteran who has fallen on hard times.

The film will be used for educational purposes, pushed by the charity at events and on their website.

Watch this site for more details.

To find out how TTV can help your charity or organisation by video production,  contact the team. Email info@ttvpictures.co.uk or call 0207 419 9555

I have mentioned previously and will no doubt mention again the shift in traditional marketing and PR techniques; people are consuming content in different ways, namely online and this is causing print advertising and non-targeted television campaigns to fall on deaf, if not certainly less, ears.

New PR and marketing strategies have to learn to use social media, blogs, new releases and online video to communicate with their consumers and it is a constant battle to get these messages seen.

Online video

There is a movement, a movement that started with a migration of audio and video from online backwaters to the forefront of valuable content.  This movement has the ability to transform a company’s brand, inform its consumers and address public concerns and questions within minutes… that is if a company can find the correct platform.

High speed internet and sites like YouTube have allowed companies to create and upload video content with ease, anyone can do it but not all who do are being seen by many, if any.

How to be a success on YouTube- Tips and guidance

YouTube exec Bing Chen is giving insider tips on the use of online video by… a series of online videos to begin in May of this year.

The first in the series can be seen below and it covers brand awareness, video storytelling and its importance in attention grabbing, tagging and annotation of videos as well as general engagement with viewers.

Video content is of course, the most vital element of any success- you need to make sure the video you post is high quality, interesting and represents your company in the best way that it can.

A good way to think about this is a quote I have stolen from Torquil Boyd, managing director at TTV Pictures:

‘Think of your company as a Porsche and your online video as a paintjob- the Porsche will run to the same standard regardless of the quality of the paint, but to the world- whose first and only impression of that car is the way that it looks in the small window that they view it- they will see the cracks and skip over your model, for a shiny new one in the window next door.’

         If you are looking to create online video content, call TTV on 

                                         0207 419 9555 for a free quote.

Laura Forde

A written break down of the above video as well as a great resource on this and related material is: http://www.reelseo.com/youtubes-secrets-success-exclusive-interview-youtube/